The Pure Color Cheek Rush Shots have just launched from Estée Lauder as part of their Summer Colour collection and come in a range of four shades, they are a water-light gel blush and come packaged in a chic little tube. I'm a sucker for pretty packaging and these certainly don't fail to impress especially given the pump which gives just the right amount of product for one application. I have to confess that I've never actually tried a gel based blush before and have only had a go with cream and powder versions until now so couldn't wait to try them out properly. I popped one pump's worth on the back of my hand and blended the product onto my cheekbones using my fingers, but I soon found that using a brush made the colour apply much stronger. As I have fairly dry skin I absolutely love these since they give my cheeks such a glow rather than them looking matte as with using a powder blush, they are buildable too so you can wear them in whichever way suits best. I hate nothing more than loading my face up with make up when the weather is hot and sticky so these are perfect for that too, they also last throughout the day so are perfect for Summer. I've realised that they will be great to carry in my handbag too and are so ideal for reapplication on the go as they are quick to use, compact and lightweight. As they are so different from any other blush that I own I'd definitely buy one myself if only for how good they are to use whilst out and about. The shades I tried out were 'Pink Patent' and 'X-Pose Rose' and although they are both beautiful colours my favourite has to be 'X-Pose Rose' as it's more pigmented and gives a brighter stain on the cheeks, but 'Pink Patent' would be great for lighter skin tones. Fuss free make up always goes down well in my book and I just love these to add a natural looking flush of colour to my cheeks.