blueberry crush hair dye

So I've dyed my hair.. again. This time I decided to opt for the shade 'Blueberry Crush' by Schwarzkopf (it's those ones which you shake up and form a foam), purely because it was on offer in Morrisons. I was going to attempt a light brown with violet streaks in the ends but I'm going to do that another time. I really like this shade as it's a very cool tone and looks indigo blue in the sunlight, although it was a real pain to apply. I know that it certainly isn't a Summery shade but I was pretty bored of having a natural looking hair colour and fancied a big change. Most importantly it matches well with all my favourite lipsticks and seems to compliment my skin colour well, I'm wearing Lavender Whip lippie by Mac in case any of you were wondering.