March 15, 2012

benefit 'hello flawless' foundation launch

On Tuesday evening I was lucky enough to have been invited to the launch event for the new Benefit 'Hello Flawless' foundation held at the prestigious tower 42 on the 24th floor with views of the night time London skyline glowing in the background. It was definitely one of the best events that I've been to due to the sky high location, the fact the room wasn't jam packed full of bloggers like at most events and the yummy bite size food that was served. The Benefit team are always so lovely at events and you can always have a good laugh and chat with them which is fab, the head make up artist Lisa is one of the most enthusiastic people I've ever met! 

(the picture above is the only one I have of myself at the event, typical that I was on my phone..)

I think most of you will agree that after all the years Benefit make up has been on the shelves it was most definitely about time they came out with a liquid foundation and Hello Flawless definitely didn't disappoint. The foundation has a built in SPF25 while giving a medium dewy coverage and comes in nine different shades broken down into light, medium and deep categories. I'm a massive fan of the sleek and simple packaging of the product, you even get a little tester of the Porefessional primer in the box. I've heard that 'i'm pure 4 sure' ivory, 'cheers to me' champagne and 'i'm so money' honey are set to be the most popular shades.

I personally got matched up with the champagne shade and find it perfect for my olive toned skin. The coverage is medium so you will still need to use a concealer for imperfections but all in all it gives the appearance of dewy looking almost flawless skin. The best bit about this foundation is that it feels so light and buffs beautifully into the skin, it literally has that heavenly formula of making your skin look naturally perfect without looking like you are actually wearing any foundation. So say goodbye to caked up foundation and hello to a natural radiant complexion. I can see this becoming the new 'big thing' in the beauty world and definitely giving other foundations a run for their money, so well done Benefit on creating a great foundation in lots of great shades.

In this picture above I am wearing the foundation and a touch of concealer. I have a few breakouts at the moment and the foundation did a rather good job at covering them up as you can see and transformed my skin from dull and pasty looking to radiant and glowing.

Benefit 'Hello Flawless' foundation will be available from the 31st March at £24.50.

Click here for more pictures of the event!


  1. I've been hearing such good things about this foundation already and it looks great on you! Just hoping their pale shade is pale enough haha xx

  2. This looks really good.
    I can't wait to try it :)

    Laura xoxo

  3. looks like such a nice event, cant wait to try the foundation :) x

  4. I picked up a sample this afternoon when I purchased the Erase Paste concealer, I'm giving it a go tomorrow. Fingers crossed my skin looks as nice as yours does wearing it!

  5. look like a great event! xxx

  6. It looks great in the last photo, really dewy and fresh looking!

  7. Your skin looks so radiant, I need to check it out

  8. wow your skins looks flawless, i am running out of my old foundation, might give this one a try